Description:
McDonald's used Opt2u to first and foremost establish an "e-database"
of customers that walk- in and choose to opt-in to their email
program for discounts and promotions. McDonald's then established
ongoing communication and tracking with customers by sending
targeted email coupons redeemable at store-specific locations
(based upon where they registered or lived). This allowed McDonald's
to not only increase return visitor rates, but more importantly
increase per customer loyalty and allow each restaurant to benefit
from regional customer data.
