Build and use your database.
The goal is to develop a flexible and expanding database filled with volumes of data on each and every customer you have, that constantly needs adding to and massaging. Care in the collection and management of this data is rewarded with rich eMarketing options, from blanket offers to all customers, down to targeted offers to just one customer. The data is your tool to reach out and communicate intelligently with your customer.

Communicate Offers.
Establish a regular two way dialog with your customers. Offer them something of value and in return receive some additoinal information. The more your customers trust you and value the relationship, the more readily they will provide you with information. So, the key in the design of the eMarketing campaign is not just in creating a pretty eMail, but in making the offer you send relevant, valuable and interesting enough to both prompt an answer to your questions, but more importantly, to stimulate a trip to the store to purchase.

Increase Sales.
Your new season's products have just hit the shelves, you know that you need to move them quickly to maximize GP, before you have to special them to make way for the next season. Send out an eMarketing campaign to your closest customers, announcing the arrival of your new product and offering them the first look. Make it an event, make it fun, buy them a drink and move your product more quickly.